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My work

Working for EveryMatrix

I was lucky enough to get hired by the industry giant, EveryMatrix, an iGaming turnkey platform provider that offers its solutions to other companies. In short, EveryMatrix only activates in the B2B (business-to-business) environment.

I am the company’s Content Writer. More precisely, I work in the Marketing department. My duty is to deal with all the text circulating in our company.

This includes writing articles (both long and short form), financial reports, press releases, announcements, news, newsletters, product presentations, and texts used for images/banners/other promotional means, while also proofreading all of the company’s content to make sure it’s on par with the current ideals and business model.

You can check out our website’s news section. The majority of the content there was either written by or in collaboration with me or was sent to me for proofreading (I am free to modify these texts as I see fit).

EveryMatrix •

EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.
The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.
EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, paym...
EveryMatrix •

FDJ United (OBG) agrees PartnerMatrix Intelligence deal

Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.
Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.
PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degre...
EveryMatrix •

EveryMatrix set for another standout year with strong Q1 performance

EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.
The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.
EBITDA margin reached 52%, making it the eighth consecutive quarter above...
EveryMatrix •

Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoE...
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First EveryMatrix US content aggregation deal live with betPARX

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.
BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of...
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EveryMatrix live with The Palaces in first UK turnkey casino partnership

The Palaces is live with EveryMatrix’s turnkey casino technology, its first in the UK, further extending the tier-1 provider’s regulated market footprint.
The established land-based and online bingo operator has migrated its platform and players to the EveryMatrix tech stack with the new turnkey solution promising to power its brands, The Palaces and Bingo Britain, to new heights.
The proven casino turnkey solution will be supported by three of EveryMatrix’s core turnkey products; advanced playe...
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LotteryEngine: Powering digital transformation

Burdened by public procurement processes and monolithic tech, lotteries are struggling to close the gap with private operators. Nikolina Gabelica, Head of Lottery, explains how EveryMatrix is driving the digital transformation of global lotteries with fast, modular tech.
How are the commercial and product strategies for lottery businesses around the world changing? What’s the direction of travel?
They’re changing fast. There are two different directions depending on where you look. Globally, dig...
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EveryMatrix expands US presence with Boyd Interactive go live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence. 
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix. 
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and...
EveryMatrix •

Five awards, one incredible night

Last night at the EGR B2B Awards 2025, EveryMatrix achieved something truly special. We took home five major wins, across the areas that matter most:
Multi-Channel Supplier and Full Service Platform reflect the strength of our turnkey platform technology, with Casino, Sports Betting, PAM, Payments, and Affiliate solutions at its core.
Sports Betting Supplier and Sportsbook Platform Supplier recognise the exceptional growth and performance of our sports division, which continues to outperform in...
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EveryMatrix goes ‘back to where it all began’ with new London office opening

Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.

The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.

Team members include UK...
EveryMatrix •

EveryMatrix set for another standout year with strong Q1 performance

EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.
The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.
EBITDA margin reached 52%, making it the eighth consecutive quarter above...
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Meet us at SiGMA Europe 2024

Catch our team of ACES at Stand 4015 during SiGMA Europe and let’s discuss partnership opportunities and latest innovations, including our acquisition of Fantasma Games, FSB Technology and the new LoyaltyEngine gamification suite.
EveryMatrix offers cutting-edge iGaming solutions for casino management, sports betting, payments, and affiliate management—customisable to fit your unique needs.
Let’s kick off the event at the pre-party, sponsored by PartnerMatrix, on November 11 – open to all SiGMA...
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Top iGaming operator challenges - The EveryMatrix Effect

In an ambitious effort to address the challenges and opportunities in the online casino industry, EveryMatrix has launched an on-demand video series titled The EveryMatrix Effect.
This unique educational series, produced in collaboration with iGaming Business, is designed to provide operators with strategic insights and actionable guidance to navigate the complex landscape of iGaming. Building on the success of its previous Slot Trumps campaign, EveryMatrix continues to make a significant impact...
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EveryMatrix hits 16-year quarterly high

EveryMatrix has smashed its historical quarterly high with continued strong revenue growth and profitability hitting a new record. 
Announcing Q1 2024 results, the industry’s fastest growing iGaming technology provider had quarterly net revenue of €39 million across all products, growth of 66% Year-on-Year (YoY), while also setting a quarterly profit margin record of 57% – its fourth consecutive quarter with both growth and profit margin above 50%. 
Q1 2024 EBITDA rose to €22.3m, up 111% YoY. 
T...
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Golden Nugget live with EveryMatrix content in Michigan and New Jersey

Golden Nugget Online Gaming is live with EveryMatrix casino content in Michigan and New Jersey.
EveryMatrix will provide Golden Nugget Online Gaming with content from its in-house game development studio Armadillo Studios, via direct integration with its SlotMatrix iGaming aggregation solution, the industry’s largest aggregation offering with more games and third-party vendors than any other.
EveryMatrix has licences in six North American states and provinces including New Jersey, Michigan, West...
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EveryMatrix opens new eco-friendly office in Bucharest as it announces 1,000th employee

EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees.
In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.
EveryMatrix has also surpassed the 1,000th employee mark, just 16 years after...
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EveryMatrix profit margin soars as quarterly results break more records

Rapid growth B2B iGaming technology provider EveryMatrix has registered a seventh consecutive record quarter with profit margin skyrocketing 55%, making it one of the most profitable tier-1 suppliers in the industry right now.
EveryMatrix’s Q2 2023 update shows significant organic growth and profitability across Casino, Sports and Platform powering the business to a seventh successive record quarter with Net Revenue of €27 million and EBITDA of €15m, up 82% and 188% respectively Year-on-Year (Yo...
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EveryMatrix acquires DeepCI

EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.
EveryMatrix has as of July 1st 2023 acquired DeepCI and will immediately integrate the team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888.com, Betway, and Betsson.
Its proprietary technology monitors tens of thousands of...
EveryMatrix •

Creating bonus strategies for brazil's thrill seekers

In an era of personalisation and gamification understanding player preferences, and tailoring strategies accordingly, is key to creating the experiences customers are seeking.
Among the many player segments, thrillseekers – those that prefer medium-to-high volatility games – represent a large player segment in Brazil. In total, 56% of the most played games in our findings feature in this volatility category. The rush and excitement draws in these players, while the connected tournaments and rewa...
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Personalisation and Gamification in iGaming: a winning combination for bonus strategies

The iGaming industry has grown exponentially in the last few years, making it a highly competitive market where operators must constantly find new ways to stand out to attract and retain players. Doing that is no easy task, especially now, when consumers are becoming more educated in the field, which in turn urges them to look for more meaningful experiences.
Two solutions to the ever-increasing player expectations are personalised bonuses and gamification, as underlined in today’s consumer tren...
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Meet us at SBC Summit North America

We’re attending the SBC Summit North America between 9-11 May. Make sure you drop by the iGaming Americas Track, Conference Room 3 at 10:50 AM on 10 May to hear Erik Nyman, President EveryMatrix Americas speak. EveryMatrix is also sponsoring the SBC Leaders Panel, Conference Room 1, on the same day.
Erik will discuss the growth differences and discrepancies between US online sportsbook and iGaming, how and why US iGaming growth will continue to accelerate across the region in the coming years, a...
EveryMatrix •

We’ve come a long way

This year marks the 15th year of EveryMatrix. From the days of founders Ebbe and Stian, as Ebbe puts it, “two guys with a 10-person team walking around Earl’s Court in London trying to get people to come to a nearby hotel” where they could present the first iterations of the EveryMatrix offering, to setting quarterly and annual records in 2022 and signing some of the biggest deals in the industry, it has been quite a journey.
Much has changed during that period, with technology moving at a light...
EveryMatrix •

2021 in Review

There goes another intense and exciting year, and what a journey it’s been! We want to thank our partners, clients, employees, and industry connections for the hard work, business, and projects you were involved in throughout 2021. Without you, we wouldn’t be here, speaking about everything we achieved and how the past year exceeded our expectations, as the company experienced tremendously accelerated development and growth.
Let’s take a look at the biggest milestones of 2021 before we press the...
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EveryMatrix introduces SlotMatrix, the largest collection of gaming content in the world

B2B software provider EveryMatrix announces the launch of SlotMatrix, a pure B2B casino content aggregator providing fast access to the largest collection of gaming content in the world with zero platform fees.
SlotMatrix is the company’s latest addition to its growing portfolio of iGaming solution. The new product makes available the largest casino collection in the world via one simple integration and zero platform fees.
iGaming operators get fast access to over 175 game studios, including est...
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EveryMatrix launches gamification solution JackpotEngine ahead of ICE 2022

EveryMatrix announces the launch of a new product for the casino vertical, JackpotEngine. The new gamification solution offers a comprehensive set of configurations that enables operators to manage complex jackpots and add an extra layer of excitement on top of the players’ ordinary betting.
JackpotEngine is the complete Jackpot Management System that allows operators to create their own jackpots for any selection of games across any casino vertical and segment of players.
This gamification solu...
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EveryMatrix expands Bucharest base with a new office building, Arghezi 4

iGaming provider EveryMatrix is expanding its Bucharest development hub through a new agreement with STRABAG Real Estate. The new high-tech building developed by STRABAG Real Estate will accommodate the company’s 350 employees on a surface of 7,500 square meters of office space. The transaction was brokered by real estate consultant SVN Romania, who assisted both parties.
Located at University Square, the central point of Bucharest, the construction of the new building Arghezi 4 has already star...
EveryMatrix •

Meet us at ICE London 2022!

ICE London is finally making a comeback! Come and join our team of 30+ delegates between 12-14 April at Excel London. This year, you will find us in the North Suite Galleries, on the 1st floor, in NG-10 and NG-11.
We can’t wait to catch up with industry peers and discuss the newest projects and innovations in sports betting, casino, and platform services. Here’s what to expect from us at ICE 2022.
With SlotMatrix, we provide content from 175+ game studios, including established suppliers and up-...
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Artyom Matevosyan: Payments in Casino Affiliate Marketing

If you read numerous discussions in affiliate-related threads, it will become obvious that payments are one of the most sensitive topics. The most common complaints concern operators not paying on time or not supporting specific payment methods. On the other hand, casinos tend to see fraud and suspicious traffic in everything and suspend the payment.
As an affiliate software provider, we at PartnerMatrix also get numerous inquiries about payment system setups and individual solutions of some ope...
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EveryMatrix announces investment in gaming studio Jelly Entertainment

iGaming technology supplier EveryMatrix further strengthens its market position in the gaming development vertical through a new investment in the up-and-coming studio Jelly.
Jelly is EveryMatrix’s second investment into a promising gaming company after the tie-up with Swedish-listed LL Lucky Games AB in May of 2021.
Jelly, a U.K. company with a strong sector presence, will join the provider’s gaming aggregation platform, SlotMatrix, to build, manage and distribute their titles to a vast network...
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SlotMatrix uncovers ancient riches in West Virginia with Lara Jones Treasures of Egypt 2 - SlotMatrix

SlotMatrix, the largest casino content aggregator in the world, has launched Lara Jones Treasures of Egypt 2 in West Virginia. This slot takes players on an exciting adventure accompanied by British explorer Lara Jones, as she returns to the tomb of Cleopatra in search of hidden treasures and ancient riches. Key features include Cleopatra Spins, a sticky win re-spin mechanic, and a Free Spins bonus where players can choose between frequent wins or higher volatility with multipliers up to x3. The...
EveryMatrix •

SlotMatrix brings mythical fortune to the US with 3 Coin Treasures - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, has launched 3 Coin Treasures in the U.S, now available to players in Michigan and Pennsylvania. Available exclusively via SlotMatrix in licensed markets, 3 Coin Treasures is a feature-rich slot inspired by traditional Chinese mythology. The game invites players to uncover an ancient Emperor’s hidden treasure by collecting mystical Auspicious coins engraved with powerful symbols: Dragon, Tiger, and Koi. At the core of the gameplay is...
EveryMatrix •

OddsMatrix Data Feeds summer 2022 updates

We’re back with a small summer update. There are plenty of things to talk about. Besides the updates and improvements to existing systems and new features, we regularly add new markets and sports disciplines to our sportsbook offering. The most exciting news we’re going to discuss today is a newly added sports discipline and new baseball betting markets. Let’s start with the hottest topic of today. We officially included one of the most sought-after and fascinating sports disciplines from the or...
EveryMatrix •

EveryMatrix expands US presence with Boyd Interactive go live - SlotMatrix

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.  Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.  SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and...
EveryMatrix •

SlotMatrix brings dazzling win potential to US with Glorious Diamonds - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, has launched Glorious Diamonds in the US, now available to players in New Jersey and Michigan. This new slot takes players to a glittering world of luxury gems, offering 20 paylines, 94.14% RTP, and a maximum win potential of 2,000X the stake. At the core of the game is Link2Boost, a feature that locks Money symbols in place and resets spins with every new hit, giving players a chance to climb towards the Mega Prize. Other standout me...
EveryMatrix •

Simulation sports betting: a guide to sporting sims and their betting markets

Necessity is the mother of invention, and bookmakers know this well. At a time when global sporting events were getting canceled, due to COVID-19 restrictions, betting operators had to find additional income streams that would satisfy bettors in their quest for thrilling, engaging experiences. Some sportsbook operators showed flexibility and enriched their offerings by adding virtual simulated sports to their offering. An innovation in the world of online sports betting, OddsMatrix supports book...
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Sports betting kiosks vs online betting: a comprehensive comparison

The sports betting industry has seen tremendous growth over the past years, with more and more people worldwide interested in placing wagers online and in brick-and-mortar shops. As consumers’ engagement grew to unprecedented levels, there has been a surge in new technologies and platforms that are making betting more convenient and accessible. Sports betting kiosks are an excellent example of such tech. These physical machines allow users to place bets efficiently on sports events without needi...
EveryMatrix •

SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels - SlotMatrix

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await. Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots. With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting. The hea...
EveryMatrix •

SlotMatrix brings players to the glitzy world of Gold Pigger - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, is proud to announce the launch of an exciting new slot – Gold Pigger. This exclusive title introduces players to a fun-fuelled adventure starring Richie and Peggy, two funny piglets with a taste for fortune and a nose for cash prizes. With a 4×6 reel layout and 4096 ways to win, Gold Pigger blends light-hearted design with exciting gameplay mechanics to deliver an engaging slot experience with a win potential of up to 8,086.8X the pl...
EveryMatrix •

Empowering Tier 1 Operators with Historical Odds

In an interview with SBC News, Greg Ivry, OddsMatrix Senior Sales Manager, shared more details about the newly developed Historical Odds product. Hi Greg, can you give us some background on the newly developed Historical Odds product? At OddsMatrix (the EveryMatrix sportsbook), we are a supplier driven by data and our clients. Working closely with leading Tier One global operators, we’ve been aware of recent industry trends such as marketplaces becoming more competitive and the need for operator...
EveryMatrix •

CS:GO betting: the most popular markets loved by esports fans

The past years have been game-changers, as the ascent of esports disciplines has marked the betting landscape. Competitive gaming has turned from a fun pastime to an actual industry that gathers around it massive advertising and sponsorship deals, impressive prize pools, and media attention. This, in turn, translates into new and interesting betting opportunities. One of the most popular esports globally, CS:GO, attracts a broad audience of bettors, a demographic not covered by traditional sport...
EveryMatrix •

Unearth great riches in Armadillo Studios' 1849 Gold Bonanza - Armadillo Studios

Armadillo Studios is thrilled to unveil its latest slot, 1849 Gold Bonanza. Saddle up and go back in time to the California Gold Rush, where fortune favours the bold and the promise of bounty lies just beneath the surface.
This immersive high-volatility adventure invites players to grab their shovels and pickaxes and join the legendary ‘forty-niners’ in a quest to strike it rich.
With every spin, the anticipation builds up as players uncover hidden treasures and transform ordinary symbols into w...
EveryMatrix •

Enter the land of sweet wins in Armadillo Studios’ Cookie Kingdom - Armadillo Studios

Armadillo Studios takes players on a delicious adventure in a world filled with animals reimagined as sweets in its latest slot Cookie Kingdom. 
This delectable 6×5, very high volatility slot game is packed with adorable animals reimagined as mouth-watering treats, promising a gaming experience like no other. 
Land a total number of matching symbols anywhere on the reels to score a win. After each winning combination symbols are removed making way for new ones to cascade into place, creating eve...
EveryMatrix •

Indulge in Sweet Success with Armadillo Studios' Cookie Bonanza - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its sweetest slot yet, Cookie Bonanza. 
Welcome to cookie heaven! Prepare your taste buds for a sensational gaming experience with Armadillo Studios’ all-new Cookie Bonanza slot game. 
This captivating 6×5, very high volatility game is brimming with delectable cookies and marshmallows, offering players a mouth-watering adventure filled with endless action and big wins. 
Thanks to the Pays Anywhere feature, landing a total number of matching...
EveryMatrix •

Fly away with a fortune in Armadillo Studios' Hot Hot Balloons - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its latest slot game, Hot Hot Balloons. 
This exciting new addition to the Armadillo Studios portfolio invites players to experience the vibrant Balloon Fiesta, complete with delightful New Mexico traditions, thrilling reels, and the charm of Route 66. 
Set within a 7×7 grid, Hot Hot Balloons is a high volatility adventure slot packed with massive payout potential and exciting features that will have players jumping with delight if they hit...
EveryMatrix •

Fly away with a fortune in Armadillo Studios' Hot Hot Balloons - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its latest slot game, Hot Hot Balloons. 
This exciting new addition to the Armadillo Studios portfolio invites players to experience the vibrant Balloon Fiesta, complete with delightful New Mexico traditions, thrilling reels, and the charm of Route 66. 
Set within a 7×7 grid, Hot Hot Balloons is a high volatility adventure slot packed with massive payout potential and exciting features that will have players jumping with delight if they hit...
EveryMatrix •

Betting Syndicates: Everything You Need to Know and Solutions to Protect Your Bookmaking Business Against Them

Even today, betting syndicates are a force to be reckoned with in the sports betting industry. Using a slew of bespoke solutions and data analysts, betting syndicates operate with laser sharp precision and target vulnerable markets with a speed and precision impossible to match by lone actors (and sometimes even the bookmaker’s risk management infrastructure). While their activity can (and often does) contribute to market efficiency and liquidity, it also presents significant challenges for spor...
EveryMatrix •

Top tournaments to bet on in July 2022

July is commonly referred to as the least exciting month of the sporting year when it comes to tournaments. However, sports fans still have plenty of championships to look out for and bet on. Major League Baseball is in full swing, and the Champions League, together with the Conference League, are tuning up the engines with the qualifying rounds. OddsMatrix offers betting data for these tournaments and many more events happening throughout the year. Football fans have two major events to bet on...
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Plunge into the exciting world of Water Polo betting

Water polo is a unique and competitive full-contact sport played in the water. It is very similar to football, consisting of two teams of seven players each. The game is played in four quarters, and the teams try to score goals by throwing the ball into the opposing team’s gate. Water polo is typically played in a deep pool that doesn’t let the players touch its bottom, so they have to rely on swimming to move about the pool and pass and shoot the ball. The sport is one of the most physically de...

About slots

EveryMatrix has three subsidiary game development studios: Fantasma Games, Armadillo Studios, and Spearhead Studios (we stopped promoting Spearhead Studios). They create proprietary casino content. I manage the websites for all of these studios.

When we release a new slot, we create campaigns that involve sending newsletters to our clients, creating the landing pages for said games, and sending press releases to announce them, coupled with social media posts to raise awareness.

In 2023, I drafted the content for our newly released website: SlotMatrix. SlotMatrix is our gaming aggregator, containing games from our in-house studios mentioned above and our RGS (remote gaming server) partners.

Check out this list of slots-related content:

EveryMatrix •

SlotMatrix uncovers ancient riches in West Virginia with Lara Jones Treasures of Egypt 2 - SlotMatrix

SlotMatrix, the largest casino content aggregator in the world, has launched Lara Jones Treasures of Egypt 2 in West Virginia. This slot takes players on an exciting adventure accompanied by British explorer Lara Jones, as she returns to the tomb of Cleopatra in search of hidden treasures and ancient riches. Key features include Cleopatra Spins, a sticky win re-spin mechanic, and a Free Spins bonus where players can choose between frequent wins or higher volatility with multipliers up to x3. The...
EveryMatrix •

SlotMatrix brings mythical fortune to the US with 3 Coin Treasures - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, has launched 3 Coin Treasures in the U.S, now available to players in Michigan and Pennsylvania. Available exclusively via SlotMatrix in licensed markets, 3 Coin Treasures is a feature-rich slot inspired by traditional Chinese mythology. The game invites players to uncover an ancient Emperor’s hidden treasure by collecting mystical Auspicious coins engraved with powerful symbols: Dragon, Tiger, and Koi. At the core of the gameplay is...
EveryMatrix •

EveryMatrix expands US presence with Boyd Interactive go live - SlotMatrix

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.  Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.  SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and...
EveryMatrix •

SlotMatrix brings dazzling win potential to US with Glorious Diamonds - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, has launched Glorious Diamonds in the US, now available to players in New Jersey and Michigan. This new slot takes players to a glittering world of luxury gems, offering 20 paylines, 94.14% RTP, and a maximum win potential of 2,000X the stake. At the core of the game is Link2Boost, a feature that locks Money symbols in place and resets spins with every new hit, giving players a chance to climb towards the Mega Prize. Other standout me...
EveryMatrix •

SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels - SlotMatrix

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await. Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots. With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting. The hea...
EveryMatrix •

SlotMatrix brings players to the glitzy world of Gold Pigger - SlotMatrix

SlotMatrix, the industry’s largest casino content aggregator, is proud to announce the launch of an exciting new slot – Gold Pigger. This exclusive title introduces players to a fun-fuelled adventure starring Richie and Peggy, two funny piglets with a taste for fortune and a nose for cash prizes. With a 4×6 reel layout and 4096 ways to win, Gold Pigger blends light-hearted design with exciting gameplay mechanics to deliver an engaging slot experience with a win potential of up to 8,086.8X the pl...
EveryMatrix •

Unearth great riches in Armadillo Studios' 1849 Gold Bonanza - Armadillo Studios

Armadillo Studios is thrilled to unveil its latest slot, 1849 Gold Bonanza. Saddle up and go back in time to the California Gold Rush, where fortune favours the bold and the promise of bounty lies just beneath the surface.
This immersive high-volatility adventure invites players to grab their shovels and pickaxes and join the legendary ‘forty-niners’ in a quest to strike it rich.
With every spin, the anticipation builds up as players uncover hidden treasures and transform ordinary symbols into w...
EveryMatrix •

Enter the land of sweet wins in Armadillo Studios’ Cookie Kingdom - Armadillo Studios

Armadillo Studios takes players on a delicious adventure in a world filled with animals reimagined as sweets in its latest slot Cookie Kingdom. 
This delectable 6×5, very high volatility slot game is packed with adorable animals reimagined as mouth-watering treats, promising a gaming experience like no other. 
Land a total number of matching symbols anywhere on the reels to score a win. After each winning combination symbols are removed making way for new ones to cascade into place, creating eve...
EveryMatrix •

Indulge in Sweet Success with Armadillo Studios' Cookie Bonanza - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its sweetest slot yet, Cookie Bonanza. 
Welcome to cookie heaven! Prepare your taste buds for a sensational gaming experience with Armadillo Studios’ all-new Cookie Bonanza slot game. 
This captivating 6×5, very high volatility game is brimming with delectable cookies and marshmallows, offering players a mouth-watering adventure filled with endless action and big wins. 
Thanks to the Pays Anywhere feature, landing a total number of matching...
EveryMatrix •

Fly away with a fortune in Armadillo Studios' Hot Hot Balloons - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its latest slot game, Hot Hot Balloons. 
This exciting new addition to the Armadillo Studios portfolio invites players to experience the vibrant Balloon Fiesta, complete with delightful New Mexico traditions, thrilling reels, and the charm of Route 66. 
Set within a 7×7 grid, Hot Hot Balloons is a high volatility adventure slot packed with massive payout potential and exciting features that will have players jumping with delight if they hit...
EveryMatrix •

Fly away with a fortune in Armadillo Studios' Hot Hot Balloons - Armadillo Studios

Armadillo Studios is thrilled to announce the launch of its latest slot game, Hot Hot Balloons. 
This exciting new addition to the Armadillo Studios portfolio invites players to experience the vibrant Balloon Fiesta, complete with delightful New Mexico traditions, thrilling reels, and the charm of Route 66. 
Set within a 7×7 grid, Hot Hot Balloons is a high volatility adventure slot packed with massive payout potential and exciting features that will have players jumping with delight if they hit...

Creating sports-related content

EveryMatrix has a sports betting product and solution called OddsMatrix, which also has a news section where I write exclusive and interesting articles for the general public.

I drafted and managed the creation and go-live of a series of landing pages that would help us rank better in google. Some examples here:

In an effort to raise awareness about our whereabouts, we’ve also created an event section on the OddsMatrix website. I keep it updated with all the upcoming events that our delegates will attend.

Here are some interesting sports-related articles:

EveryMatrix •

OddsMatrix Data Feeds summer 2022 updates

We’re back with a small summer update. There are plenty of things to talk about. Besides the updates and improvements to existing systems and new features, we regularly add new markets and sports disciplines to our sportsbook offering. The most exciting news we’re going to discuss today is a newly added sports discipline and new baseball betting markets. Let’s start with the hottest topic of today. We officially included one of the most sought-after and fascinating sports disciplines from the or...
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Simulation sports betting: a guide to sporting sims and their betting markets

Necessity is the mother of invention, and bookmakers know this well. At a time when global sporting events were getting canceled, due to COVID-19 restrictions, betting operators had to find additional income streams that would satisfy bettors in their quest for thrilling, engaging experiences. Some sportsbook operators showed flexibility and enriched their offerings by adding virtual simulated sports to their offering. An innovation in the world of online sports betting, OddsMatrix supports book...
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Sports betting kiosks vs online betting: a comprehensive comparison

The sports betting industry has seen tremendous growth over the past years, with more and more people worldwide interested in placing wagers online and in brick-and-mortar shops. As consumers’ engagement grew to unprecedented levels, there has been a surge in new technologies and platforms that are making betting more convenient and accessible. Sports betting kiosks are an excellent example of such tech. These physical machines allow users to place bets efficiently on sports events without needi...
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Empowering Tier 1 Operators with Historical Odds

In an interview with SBC News, Greg Ivry, OddsMatrix Senior Sales Manager, shared more details about the newly developed Historical Odds product. Hi Greg, can you give us some background on the newly developed Historical Odds product? At OddsMatrix (the EveryMatrix sportsbook), we are a supplier driven by data and our clients. Working closely with leading Tier One global operators, we’ve been aware of recent industry trends such as marketplaces becoming more competitive and the need for operator...
EveryMatrix •

CS:GO betting: the most popular markets loved by esports fans

The past years have been game-changers, as the ascent of esports disciplines has marked the betting landscape. Competitive gaming has turned from a fun pastime to an actual industry that gathers around it massive advertising and sponsorship deals, impressive prize pools, and media attention. This, in turn, translates into new and interesting betting opportunities. One of the most popular esports globally, CS:GO, attracts a broad audience of bettors, a demographic not covered by traditional sport...
EveryMatrix •

Betting Syndicates: Everything You Need to Know and Solutions to Protect Your Bookmaking Business Against Them

Even today, betting syndicates are a force to be reckoned with in the sports betting industry. Using a slew of bespoke solutions and data analysts, betting syndicates operate with laser sharp precision and target vulnerable markets with a speed and precision impossible to match by lone actors (and sometimes even the bookmaker’s risk management infrastructure). While their activity can (and often does) contribute to market efficiency and liquidity, it also presents significant challenges for spor...
EveryMatrix •

Top tournaments to bet on in July 2022

July is commonly referred to as the least exciting month of the sporting year when it comes to tournaments. However, sports fans still have plenty of championships to look out for and bet on. Major League Baseball is in full swing, and the Champions League, together with the Conference League, are tuning up the engines with the qualifying rounds. OddsMatrix offers betting data for these tournaments and many more events happening throughout the year. Football fans have two major events to bet on...
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Plunge into the exciting world of Water Polo betting

Water polo is a unique and competitive full-contact sport played in the water. It is very similar to football, consisting of two teams of seven players each. The game is played in four quarters, and the teams try to score goals by throwing the ball into the opposing team’s gate. Water polo is typically played in a deep pool that doesn’t let the players touch its bottom, so they have to rely on swimming to move about the pool and pass and shoot the ball. The sport is one of the most physically de...
EveryMatrix •

The history of Golf and its betting

Golf is a club-and-ball sport with a highly debated origin story. While the modern game originated in the 15th century in Scotland, historians traced the sport back to the ancient Roman game of paganica. It is also believed that when the Romans conquered most of the continent, the sport became widespread as well. Some historians think chuiwan, a Chinese game played between the eighth and fourteenth centuries, was the true progenitor to modern golf. The first known instance of the sport was prese...
EveryMatrix •

Betting on Cricket, South Asia’s golden sport

Cricket is one of the sports covered by our sports data services. Its rich history and unique gameplay shaped it into the engaging, tactical, and emotion-thrilled sport that we know, love, and bet on today. While Cricket is really popular among bettors, having lots of tournaments and betting markets, not many know about its true origins, how it came to be, and its spread across the globe. Cricket might have been invented during Saxon or Norman times by children living in Weald, a place filled wi...
EveryMatrix •

Hold your breath! We officially launched Kabaddi

We’re constantly looking for interesting and popular sports to include in our OddsMatrix sports data solution. Today, we present the newest addition to our portfolio: Kabaddi. Kabaddi is a popular contact team sport practiced in the Indian subcontinent and other surrounding Asian countries. The game was popularized as a competitive sport in the 20th century, becoming the national sport of Bangladesh. Kabaddi is also currently the state game of many Indian states. A game so prevalent and importan...

Social media and external presence

Besides drafting PRs and social media posts, I also manage and send company emails through Mailchimp campaigns.

I was involved in projects such as overhauling some of our products' landing pages and creating new, standalone websites for PartnerMatrix, DeepCi, and our live casino studio, PlayMatrix.

I am also responsible for creating comprehensive subtitles for all the company's video content.

View all content

EveryMatrix •

EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.
The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.
EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, paym...
EveryMatrix •

FDJ United (OBG) agrees PartnerMatrix Intelligence deal

Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.
Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.
PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degre...
EveryMatrix •

EveryMatrix set for another standout year with strong Q1 performance

EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.
The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.
EBITDA margin reached 52%, making it the eighth consecutive quarter above...
EveryMatrix •

Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoE...
EveryMatrix •

First EveryMatrix US content aggregation deal live with betPARX

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.
BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of...
EveryMatrix •

EveryMatrix live with The Palaces in first UK turnkey casino partnership

The Palaces is live with EveryMatrix’s turnkey casino technology, its first in the UK, further extending the tier-1 provider’s regulated market footprint.
The established land-based and online bingo operator has migrated its platform and players to the EveryMatrix tech stack with the new turnkey solution promising to power its brands, The Palaces and Bingo Britain, to new heights.
The proven casino turnkey solution will be supported by three of EveryMatrix’s core turnkey products; advanced playe...
EveryMatrix •

LotteryEngine: Powering digital transformation

Burdened by public procurement processes and monolithic tech, lotteries are struggling to close the gap with private operators. Nikolina Gabelica, Head of Lottery, explains how EveryMatrix is driving the digital transformation of global lotteries with fast, modular tech.
How are the commercial and product strategies for lottery businesses around the world changing? What’s the direction of travel?
They’re changing fast. There are two different directions depending on where you look. Globally, dig...
EveryMatrix •

EveryMatrix expands US presence with Boyd Interactive go live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence. 
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix. 
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and...
EveryMatrix •

Five awards, one incredible night

Last night at the EGR B2B Awards 2025, EveryMatrix achieved something truly special. We took home five major wins, across the areas that matter most:
Multi-Channel Supplier and Full Service Platform reflect the strength of our turnkey platform technology, with Casino, Sports Betting, PAM, Payments, and Affiliate solutions at its core.
Sports Betting Supplier and Sportsbook Platform Supplier recognise the exceptional growth and performance of our sports division, which continues to outperform in...
EveryMatrix •

EveryMatrix goes ‘back to where it all began’ with new London office opening

Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.

The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.

Team members include UK...
EveryMatrix •

EveryMatrix set for another standout year with strong Q1 performance

EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.
The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.
EBITDA margin reached 52%, making it the eighth consecutive quarter above...
EveryMatrix •

Meet us at SiGMA Europe 2024

Catch our team of ACES at Stand 4015 during SiGMA Europe and let’s discuss partnership opportunities and latest innovations, including our acquisition of Fantasma Games, FSB Technology and the new LoyaltyEngine gamification suite.
EveryMatrix offers cutting-edge iGaming solutions for casino management, sports betting, payments, and affiliate management—customisable to fit your unique needs.
Let’s kick off the event at the pre-party, sponsored by PartnerMatrix, on November 11 – open to all SiGMA...
EveryMatrix •

Top iGaming operator challenges - The EveryMatrix Effect

In an ambitious effort to address the challenges and opportunities in the online casino industry, EveryMatrix has launched an on-demand video series titled The EveryMatrix Effect.
This unique educational series, produced in collaboration with iGaming Business, is designed to provide operators with strategic insights and actionable guidance to navigate the complex landscape of iGaming. Building on the success of its previous Slot Trumps campaign, EveryMatrix continues to make a significant impact...
EveryMatrix •

EveryMatrix hits 16-year quarterly high

EveryMatrix has smashed its historical quarterly high with continued strong revenue growth and profitability hitting a new record. 
Announcing Q1 2024 results, the industry’s fastest growing iGaming technology provider had quarterly net revenue of €39 million across all products, growth of 66% Year-on-Year (YoY), while also setting a quarterly profit margin record of 57% – its fourth consecutive quarter with both growth and profit margin above 50%. 
Q1 2024 EBITDA rose to €22.3m, up 111% YoY. 
T...
EveryMatrix •

Golden Nugget live with EveryMatrix content in Michigan and New Jersey

Golden Nugget Online Gaming is live with EveryMatrix casino content in Michigan and New Jersey.
EveryMatrix will provide Golden Nugget Online Gaming with content from its in-house game development studio Armadillo Studios, via direct integration with its SlotMatrix iGaming aggregation solution, the industry’s largest aggregation offering with more games and third-party vendors than any other.
EveryMatrix has licences in six North American states and provinces including New Jersey, Michigan, West...
EveryMatrix •

EveryMatrix opens new eco-friendly office in Bucharest as it announces 1,000th employee

EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees.
In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.
EveryMatrix has also surpassed the 1,000th employee mark, just 16 years after...
EveryMatrix •

EveryMatrix profit margin soars as quarterly results break more records

Rapid growth B2B iGaming technology provider EveryMatrix has registered a seventh consecutive record quarter with profit margin skyrocketing 55%, making it one of the most profitable tier-1 suppliers in the industry right now.
EveryMatrix’s Q2 2023 update shows significant organic growth and profitability across Casino, Sports and Platform powering the business to a seventh successive record quarter with Net Revenue of €27 million and EBITDA of €15m, up 82% and 188% respectively Year-on-Year (Yo...
EveryMatrix •

EveryMatrix acquires DeepCI

EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.
EveryMatrix has as of July 1st 2023 acquired DeepCI and will immediately integrate the team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888.com, Betway, and Betsson.
Its proprietary technology monitors tens of thousands of...
EveryMatrix •

Creating bonus strategies for brazil's thrill seekers

In an era of personalisation and gamification understanding player preferences, and tailoring strategies accordingly, is key to creating the experiences customers are seeking.
Among the many player segments, thrillseekers – those that prefer medium-to-high volatility games – represent a large player segment in Brazil. In total, 56% of the most played games in our findings feature in this volatility category. The rush and excitement draws in these players, while the connected tournaments and rewa...
EveryMatrix •

Personalisation and Gamification in iGaming: a winning combination for bonus strategies

The iGaming industry has grown exponentially in the last few years, making it a highly competitive market where operators must constantly find new ways to stand out to attract and retain players. Doing that is no easy task, especially now, when consumers are becoming more educated in the field, which in turn urges them to look for more meaningful experiences.
Two solutions to the ever-increasing player expectations are personalised bonuses and gamification, as underlined in today’s consumer tren...
EveryMatrix •

Meet us at SBC Summit North America

We’re attending the SBC Summit North America between 9-11 May. Make sure you drop by the iGaming Americas Track, Conference Room 3 at 10:50 AM on 10 May to hear Erik Nyman, President EveryMatrix Americas speak. EveryMatrix is also sponsoring the SBC Leaders Panel, Conference Room 1, on the same day.
Erik will discuss the growth differences and discrepancies between US online sportsbook and iGaming, how and why US iGaming growth will continue to accelerate across the region in the coming years, a...
EveryMatrix •

We’ve come a long way

This year marks the 15th year of EveryMatrix. From the days of founders Ebbe and Stian, as Ebbe puts it, “two guys with a 10-person team walking around Earl’s Court in London trying to get people to come to a nearby hotel” where they could present the first iterations of the EveryMatrix offering, to setting quarterly and annual records in 2022 and signing some of the biggest deals in the industry, it has been quite a journey.
Much has changed during that period, with technology moving at a light...
EveryMatrix •

2021 in Review

There goes another intense and exciting year, and what a journey it’s been! We want to thank our partners, clients, employees, and industry connections for the hard work, business, and projects you were involved in throughout 2021. Without you, we wouldn’t be here, speaking about everything we achieved and how the past year exceeded our expectations, as the company experienced tremendously accelerated development and growth.
Let’s take a look at the biggest milestones of 2021 before we press the...
EveryMatrix •

EveryMatrix introduces SlotMatrix, the largest collection of gaming content in the world

B2B software provider EveryMatrix announces the launch of SlotMatrix, a pure B2B casino content aggregator providing fast access to the largest collection of gaming content in the world with zero platform fees.
SlotMatrix is the company’s latest addition to its growing portfolio of iGaming solution. The new product makes available the largest casino collection in the world via one simple integration and zero platform fees.
iGaming operators get fast access to over 175 game studios, including est...
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